Sharpening your message for maximum impact

  • 20 Jun 2018
  • 12:00 PM - 1:00 PM
  • Webinar
  • 104


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Sharpening your message for maximum impact

So you’ve got 30 minutes with the Minister... Now what? 

Whether it’s your MP, MPP, mayor or other political leader, how do you make the most of your opportunity with a decision maker? Get best practices and resources to craft the right message for maximum impact.

This session will focus on:

  • Understanding the needs of decision makers and what kinds of messages will get their attention
  • Communicating your message in the most accessible and efficient way
  • Getting ready for your meeting
  • Following up after your meeting
Main speaker: Liz Mulholland, CEO of Prosper Canada 
Elizabeth Mulholland is the CEO of Prosper Canada, a national charity dedicated to expanding economic opportunity for Canadians living in poverty through program and policy innovation. As Canada’s leading champion of financial empowerment, Prosper Canada works with government, business and community partners to develop and promote financial policies, programs and resources that transform lives and foster the prosperity of all Canadians. Ms. Mulholland joined Prosper Canada in 2011, after a decade of independent public policy consulting and five years as the Senior Advisor on Social Development in the Office of the Prime Minister, providing strategic direction on national social and health policy issues. She has held senior policy positions in the nonprofit and private sectors, working throughout her career to strengthen the relationship between Canada’s voluntary, public and private sectors and to develop the capacity of nonprofit organizations to participate effectively in public policy making.

Moderator: Ige Egal

Ige Egal is the founding (former) executive director at the Toronto Inner-City Rugby Foundation, Canada’s leading grassroots rugby-for-development organization. In this role, he built collaborative partnerships across public, private, and nonprofit sectors using the values of rugby to develop caring and compassionate citizens by providing learning and personal development opportunities.

The webinar series

Nonprofits Driving Public Policy is a five-part webinar series, co-presented by ONN and Maytree, to build the capacity of nonprofit staff and volunteers to:

  • Strengthen your organization’s public policy strategy
  • Deepen community engagement
  • Collaborate on key issues
  • Sharpen communications for maximum impact
  • Build momentum and movements before, during and after elections

The five webinars in the series:

  • Seizing the electoral moment: why it matters to all nonprofits 
  • What is public policy and does your nonprofit need a strategy? 
  • Engaging the community to shape your organization’s priorities and decisions 
  • So you’ve got 30 minutes with the Minister. Now what? 
  • Strengthening your public policy strategy through collaboration 

Series Co-Presented with Maytree

We've partnered with Maytree and its Policy School and CivicsXchange programs in Toronto to connect nonprofits to experts and resources for more effective public policy. Our aim is to provide accessible, action-oriented resources to strengthen the sector’s role in creating, influencing and implementing better public policy for thriving communities.

Special thanks to our Learning Partner, Community Foundations of Canada

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